Every system your business needs, custom-built as one.
Choose your industry. See every feature we build, the exact interface your team will use, the integrations we connect, and the database schema we design - built around how you actually operate.
app.yourbrand.com
E-Commerce
16 features · 18 integrations
Storefront & product catalog
Stripe cart & checkout
Inventory & order management
Revenue analytics dashboard
+12 more features included
ExploreIndustry Solutions
Built for how your industry actually works
Select your business type to explore the complete feature set, see the real interface your team will use, and review every integration we connect out of the box.
E-Commerce
A complete online retail operation - built for your catalog.
From product discovery to post-purchase loyalty, we build every layer of your online retail stack: storefront, inventory, payments, fulfillment, and analytics in one tightly integrated system.
16
features
18
integrations
4
data models
Storefront & Product Catalog
Custom storefront with rich product pages, filtering, search, variants, and media galleries - exactly how your brand should feel.
Cart & Checkout
Streamlined multi-step or single-page checkout with address validation, promo codes, and order confirmation emails.
Stripe Payment Processing
Secure card processing, buy-now-pay-later options, digital wallets (Apple Pay / Google Pay), and automatic tax calculation.
Inventory Management
Real-time stock tracking, low-stock alerts, multi-location warehousing, variant-level tracking, and SKU-level reporting.
Order Management & Fulfillment
End-to-end order lifecycle: picking, packing, shipping label generation, carrier tracking, and returns portal.
Customer Accounts & Portals
Self-service accounts for order history, saved addresses, wishlists, loyalty points, and subscription management.
Abandoned Cart Recovery
Automated email and SMS sequences that recover carts with personalised discount triggers and A/B-tested messaging.
Discount & Promotions Engine
Percentage, fixed, buy-X-get-Y, flash sales, and volume pricing - all rule-driven with usage limits and expiry dates.
Reviews & Rating System
Verified purchase reviews with moderation, photo uploads, Q&A, and aggregate scores on product pages.
Revenue Analytics Dashboard
GMV, conversion rates, AOV, repeat purchase rate, top products, cohort analysis, and channel attribution - all in one view.
Email & SMS Marketing
Segmented campaigns, automations (welcome series, win-back, post-purchase), and A/B testing with conversion tracking built in.
Loyalty & Subscriptions
Points programs, subscription boxes, and recurring billing - turning one-time buyers into regulars with predictable revenue.
Multi-Channel Sync
Sell on your site, Amazon, and social storefronts from one inventory source - orders and stock levels stay perfectly in sync.
Supplier & Purchase Orders
Reorder point automation, supplier management, purchase order creation, and receiving workflows to keep shelves stocked.
Tax & Compliance
Automatic sales tax calculation across US jurisdictions, VAT for international orders, and audit-ready tax reports.
Customer Segmentation & Personalisation
Segment customers by purchase history, LTV, location, or behaviour - and serve personalised product recommendations and pricing.
Your email campaigns run on your actual customer data.
Most businesses keep their customer data in one tool and their email list in another - and spend hours manually syncing them. We eliminate that gap entirely.
Live audience segmentation
Segments are live database queries - not CSV snapshots. When a customer upgrades their plan, books a class, or hits 90 days inactive, they move segments instantly. No manual list sync.
Platform-triggered automations
Automations fire on real events in your system: payment failed, job completed, cart abandoned, subscription renewed. Not time-based drips - context-aware sequences.
Attribution from click to revenue
Every email open, click, and conversion links back to the contact record. Revenue attributed per campaign, per automation, and per message - not just last-touch.
Campaigns & Automations
$15,050
Revenue this month
68%
Best open rate
22%
Best click rate
5 active
Automations
Welcome Series
2,840 subscribers
68%
Open
14%
Click
$4,200
Revenue
Abandoned Cart Recovery
312 subscribers
42%
Open
22%
Click
$8,750
Revenue
Win-Back: 90-Day Lapsed
580 subscribers
28%
Open
8%
Click
$2,100
Revenue
Monthly Newsletter
4,100 subscribers
-
Open
-
Click
-
Revenue
Post-Purchase Review
1,240 subscribers
54%
Open
18%
Click
-
Revenue
Live Segments
Powered by your CRM data
Segments update automatically as customer data changes - no CSV exports.
High-LTV Customers
342Inactive 60+ Days
580VIP / Top 10%
56New (Last 30 Days)
128Cart Abandoners
94+ Create segment from any platform filter
Automation Flows
Triggers from your platform. Not just timers.
Traditional email tools fire automations on a schedule. Ours fire when something actually happens in your business - a cart abandoned, a job completed, a payment failed, a membership renewed.
Example - Abandoned Cart Recovery Automation
Platform Trigger
Cart Abandoned
Wait
1 hour
Send Email
"We saved your cart"
46% open rate
Condition
Purchased?
Yes → End
Tag as converted
No → Continue
Send 10% discount SMS
Build unlimited branches, conditions, wait periods, and actions. Flows can span email + SMS + in-app notifications.
Every vertical has automations built for it.
These aren't generic drip campaigns. They trigger on real events specific to your industry - and the audience data is always current because it's your platform.
E-Commerce
- Abandoned cart sequence (1h → 24h → 48h)
- Post-purchase review request (3 days)
- Win-back: no purchase in 90 days
- Restock alert for wishlisted items
Service Business
- 24h & 1h appointment reminders
- Post-job review request (2 hours after)
- Seasonal service promotion (rule-based)
- Overdue invoice reminder sequence
Healthcare
- Appointment reminder (48h + 2h)
- Annual recall: "Time for your checkup"
- Post-visit satisfaction survey
- New patient welcome + intake form
Fitness & Wellness
- New member welcome series (7 emails)
- Class booking confirmation + reminder
- Membership renewal (30d, 7d, 1d before)
- Win-back: no check-in in 14 days
Non-Profit
- Donation acknowledgment (instant)
- Year-end giving appeal (segmented by tier)
- Lapsed donor re-engagement (6-month)
- Impact report delivery (quarterly)
Education
- Session reminder (24h + 1h)
- Progress report delivery (weekly)
- Tuition overdue reminder sequence
- Enrollment campaign for waitlisted leads
Integration or Custom Build
Already using Mailchimp or MailerLite? We connect them. Starting fresh? We build it.
We sync your platform's customer data bidirectionally with your email tool of choice - or we build a fully custom email system using Resend or SendGrid so everything is under one roof with no third-party fees per send.
MailerLite
Sync contacts + campaigns
Mailchimp
Two-way audience sync
Klaviyo
Event-driven flows
Resend
Custom transactional
SendGrid
High-volume delivery
Twilio
SMS + email combined
Custom (Resend / SendGrid)
Full ownership · No platform lock-in · Custom sending domain
Measured Outcomes
Built to deliver, not to impress.
Every engagement is scoped against real business outcomes - time saved, cost eliminated, and revenue recovered. Here is what that looks like in practice.
Representative outcomes; details anonymized at client request.
93%
Average time reduction on manual processes
Clients typically go from 12-20 hours/week of manual data work to under 2 hours after automation.
$2,800+
Monthly SaaS spend eliminated per client
Disconnected subscriptions replaced by one custom platform - no per-seat fees, no annual contracts.
4-8 wks
Average time to production
From signed scope to live system. Most clients see measurable ROI in the first month of operation.
100%
Custom-built - nothing off-the-shelf
Every schema, integration, and interface is purpose-designed for how your business actually operates.
“We were spending 14 hours a week manually reconciling orders across three platforms. The custom system does it in 45 minutes. That time now goes to customers.”
Operations Director
Online Retailer
“I didn't think a 28-person firm could afford enterprise-grade software. Ethinx built a client portal and billing system that our 200-person competitors don't have.”
Managing Partner
Law Firm
“The AI readiness assessment identified three automation opportunities we had completely missed. Two are live now. The labor savings paid for the entire engagement in four months.”
COO
Field Services Company
From paper work orders to a fully automated field operation - in 6 weeks.
A regional HVAC company was running 35 technicians on spreadsheets, phone calls, and printed forms. We replaced the entire operation with a custom platform in one engagement.
35
employees
6 wks
to go-live
$0
ongoing SaaS
Before Ethinx
Disconnected, manual, error-prone
Phone calls + shared Google Calendar; double-bookings weekly
Paper forms faxed to office, transcribed manually into spreadsheets
QuickBooks entries done 3-5 days after job completion; 12% error rate
Technicians calling customers individually for ETA updates
Monthly P&L required 4 hours of Excel work; always a week late
No digital job info for technicians - printed sheets only
Result: 18 hrs/week admin burden, 12% invoice error rate, 3-5 day invoicing lag
After Ethinx
Automated, accurate, real-time
Online booking with real-time availability; zero double-bookings
Digital job cards on mobile app; field photos, checklists, signatures
Automated on job completion; Stripe-powered; same-day, zero errors
Automated SMS on booking, tech en route, and job complete
Live dashboard; revenue, utilization, job margins always current
Mobile PWA with offline job details, photo upload, and customer history
Result: 4 hrs/week admin, zero invoice errors, same-day invoicing
How we got there - 7-week engagement timeline
Operations Discovery
Mapped 6 core workflows, interviewed office staff and 3 technicians, documented every data entity (customers, jobs, invoices, parts).
Schema & Integration Design
Designed normalized PostgreSQL schema: customers → properties → jobs → invoices → payments. Mapped QuickBooks, Google Calendar, and Twilio field sync.
Core Platform Build
Built booking calendar, job management, digital work orders, mobile PWA for technicians, and automated Stripe invoicing pipeline.
Integrations & Migration
Connected Twilio SMS automation. Migrated 3 years of customer and job history from spreadsheets into the new schema. Validated all records.
Pilot & Training
Ran 2-week parallel pilot with 4 technicians. Gathered feedback, shipped 11 small adjustments. Trained full team of 35.
Go-Live & Handoff
Full cutover. Old systems retired. Delivered data dictionary, ER diagram, and deployment runbook. 30-day support period began.
Tech stack used
Next.js 16
Booking portal + admin dashboard
Supabase
PostgreSQL + RLS + Auth
Stripe
Invoice collection + autopay
Twilio
SMS automations
PWA
Offline-capable field app
Measured results
14 hrs
Per week recovered from admin
0
Invoice errors since launch
$0
Additional SaaS spend
28%
Increase in customer reviews
<4 mo
Full investment payback
6 wks
Discovery to go-live
Full investment recovered in 3.5 months - primarily from eliminated SaaS subscriptions ($1,100/mo) and labor hours recovered (14 hrs × avg. $28/hr × 52 weeks = $20,384/yr).
Does this sound like your business?
We start with a free 30-minute assessment. No pitch, no obligation - just a look at what's costing you the most.
Most software makes you fit its data model. We build around yours.
Generic SaaS platforms force you to adapt your operations to their schemas - and you lose the nuance that makes your business work. Every Ethinx system starts with a schema designed from scratch around how you actually operate, then connects to every tool you already use.
Your Data, Unified - Custom Integration Architecture
Your existing tools
QuickBooks
Accounting
Salesforce
CRM
Square / Toast
POS
Stripe
Payments
Google Workspace
Documents
Any API / CSV
Custom source
Ethinx Integration Layer
Custom schema · API connectors · Data transforms · Webhooks · Real-time sync
Your platform
Your Dashboard
Unified real-time view
Mobile App
Field / staff access
Customer Portal
Client-facing access
Analytics
Business intelligence
Automations
Triggered workflows
Every connection is purpose-built for your specific data model - not a generic middleware layer.
The Process
From your whiteboard to a live system
Every engagement follows the same rigorous data-first process - because getting the foundation right is what makes everything else fast.
Operations Discovery
We interview your team, map every workflow, and document every entity your business touches - customers, jobs, products, invoices, whatever is real to you.
Schema Design
We design a normalized PostgreSQL schema with the right relationships, indexes, and constraints before a single line of application code is written.
Integration Mapping
We catalog every system you currently use, map the data fields across systems, and design the transform layer so nothing is lost in translation.
Historical Data Migration
Your historical data - years of records - is extracted, cleaned, transformed, and loaded into the new schema. You never start with a blank slate.
Live Sync Activation
Connectors to your existing tools are activated. Data flows bidirectionally in real time. Your team can keep using tools they know while the new platform grows.
Data Principles
What you own when we're done
Your schema, not ours
We sit down with your team, map your actual entities and workflows, then design the database schema from scratch around your business model - not a generic template.
Migrate from anything
Spreadsheets, legacy software, old SaaS platforms - we extract, transform, and load your historical data cleanly so you never lose institutional knowledge.
Two-way sync with existing tools
Your QuickBooks, CRM, POS, or any tool with an API stays in sync in real time. We build the connectors - you don't change how you operate.
Extend at any time
Every system is built with typed migrations and a documented data model. Adding new entities, fields, or integrations later is a planned feature, not a crisis.
Full data ownership
Your data lives in your own Supabase project. You have direct database access, export capabilities, and complete portability - we never hold your data hostage.
Real-time everywhere
Postgres subscriptions and webhook pipelines keep every connected system in sync - your dashboard updates the moment a sale closes or a form is submitted.
“You own the schema, the data, and the documentation. We build it. You keep it.”
Every engagement includes a complete data dictionary, ER diagram, and migration playbook - so your team is never dependent on us for understanding your own system.
Why Custom?
SaaS subscriptions are the new duct tape.
Most SMBs manage their operations across 5-12 disconnected tools, pay monthly forever, and own nothing. There is a better way.
- 5-12 disconnected SaaS subscriptions averaging $3,400/mo
- Manual data entry between tools your team has learned to hate
- Critical business logic trapped in someone else's workflow rules
- Paying for features you don't need to get the one you do
- Support tickets to change something you should own
Average SMB with 5 SaaS tools: $2,800-$6,400/month in recurring fees. Forever.
- One platform, one login, one source of truth
- Real-time data sync between every system that matters
- Your exact workflow, encoded in software you own
- Only pay for what you scope - fixed price, no surprises
- Full control: change anything, anytime
Custom platform hosting: $50-$200/month after delivery. You own the software.
Dimension
Off-the-shelf SaaS
Custom by Ethinx
Data model
Generic schema forces you to adapt your process to the software.
Schema designed from scratch around how you actually operate.
Integrations
Limited to their app marketplace - pay per connector, if it exists.
Any system with an API connected, custom-built to your exact data mapping.
Pricing model
Per-seat monthly fees forever. You never own the software.
Fixed project fee. You own the codebase and database outright.
Customization
Capped at their settings panel. File feature requests and wait.
Every workflow, rule, and interface built to your specification.
Data ownership
Your data lives on their servers. Vendor lock-in is the business model.
Your database, your Supabase project, full export capability, always.
Scalability
Force-fit into tiered plans. New capabilities mean new subscriptions.
Built to your current scale, extended as your business grows.
Team training
Train your team on their UI - which may change without warning.
Software mirrors your workflow. Training is intuitive, not remedial.
Cost at 3 years
Recurring fees compound. Average SMB spends $2,400-$8,000/mo on SaaS.
One-time build cost, then hosting (~$50-200/mo). ROI in 6-18 months.
The Economics
Most clients recoup their investment in 6-18 months.
When you factor in eliminated SaaS subscriptions, recovered employee hours, reduced errors, and faster operations, custom software rarely costs more than the status quo over a 3-year horizon - and it compounds positively every year after.
$2-6K/mo
Typical SaaS spend eliminated
8-24 hrs
Employee hours recovered/week
6-18 months
Typical payback period
No commitment. We scope the investment before you decide.
Enterprise-grade security. SMB price tag.
Every system we build is architectured with security and data integrity as first principles - not retrofitted later. Here is what that means in practice.
Row-Level Security (RLS)
Every database query is enforced at the Postgres level - users can only ever see and modify their own data, even if a bug exists in application logic.
Role-Based Access Control
Granular permission tiers (admin, manager, staff, client) with attribute-level field visibility rules per role.
End-to-End Encryption
Sensitive fields (PHI, financial data, legal documents) encrypted at rest with AES-256 and in transit via TLS 1.3.
Multi-Factor Authentication
TOTP and magic-link MFA enforced for admin and staff accounts. SSO via Google, Microsoft, or SAML for enterprise.
GDPR & CCPA Compliance Tooling
Data export, right-to-erasure workflows, consent logging, and cookie consent management built into every system.
Immutable Audit Logging
Every create, update, delete, and read of sensitive records is logged with user, timestamp, and IP - tamper-proof.
Automated Daily Backups
Point-in-time recovery with 30-day retention. Backups tested monthly and restored to a staging environment in under 15 minutes.
99.9% Uptime Infrastructure
Global edge deployment via Vercel, PostgreSQL on Supabase with automatic failover, and zero-downtime deploys on every release.
Built on battle-tested infrastructure
Next.js 16
Application framework
Supabase
Database & Auth
PostgreSQL
Relational database
Stripe
Payments
Vercel
Global hosting
Resend
Transactional email
Twilio
SMS & voice
TypeScript
Type-safe codebase
Proper database architecture from day one
We do not bolt on a database as an afterthought. Every system starts with a normalized PostgreSQL schema, row-level security policies written before the first line of application code, typed migrations with rollback paths, and a documented data model your team owns. You get a real backend - not a spreadsheet connected to a UI.
Common Questions
Good questions deserve straight answers.
We have heard every objection. Here is what we actually say - no marketing spin.
Yes, for most systems. A focused single-module platform (booking + CRM, or e-commerce storefront + inventory) ships in 4 weeks. Multi-module platforms - combining CRM, scheduling, billing, and a customer portal - typically run 6-10 weeks. Before we start anything, we scope the exact timeline and deliverables so there are no surprises. We do not begin development until the scope is signed off.
Still have a question?
We respond to every inquiry within one business day.
Ready to build?
Tell us your industry and your biggest pain point.
We will map your operations, identify exactly what to automate and integrate, and deliver a concrete roadmap with fixed pricing - no commitment required.
Or email us at ryan@ethinx.dev